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Product Description Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image while reaching business results; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.
Moving and Useful.December 22, 2009 Sean Flaherty(Webster, NY) Gregg's work has been fully implemented in our business. His work has definitively improved our culture and how we interact with our clients. We help companies move touch and inspire the world through their technology. Our culture now supports that vision. This book is a phenomenal representation of Gregg's work and ideas. Read it, read it again, then download Gregg's free iPhone App!
A Must Read For Any Business OwnerAugust 16, 2009 J. Hirschberg(Rochester, NY United States) I have had the pleasure of working with Gregg Lederman and can honestly say that "Achieve Brand Integrity" is like having a world-class business consultant looking over your shoulder -- helping you maximize your business potential. This book brilliantly brings together the collective wisdom of Lederman's vast experience PLUS the experience of his impressive client base.
No matter the industry -- this book is a must read to help any business owner achieve his/her dreams. A fun, informative read!
Stregthen the principles of your company.January 29, 2008 Mark Colgan(Rochester, NY) This book has a number of practical messages for anyone who is managing or learning how to run an organization. Unlike most books, the author explains how to implement the ideas. For my company it helped us build a foundation of principles by which everyone can live by not just talk about. The end result was a more enjoyable workplace and five star customer experience.
Must Read for MBAsDecember 28, 2007 TGoodman(Ithaca, NY) As a MBA student, I found this book a must-read. Unlike other books I have read, this book looks beyond classroom branding theory and teaches you how to successfully implement a brand strategy through the alignment of a company's employees with its vision. I look forward to executing the truths as I head into the "real world," now better prepared!
Back to BasicsDecember 14, 2007 R. J. Duca(New York) Finally a book that didnt leave me hanging. Achieve Brand Integrity goes the extra mile. Gregg didnt let the book fall into the business-book-trap of only telling us "what we need to do"...he actually gives us access to the tools on "how to get it done." Pretty selfless stuff. If this read doesn't get you off the dime towards competing globally in the 21st Century...then stop buying books on Brand. C-Level Mgmt should take notice from Mr. Lederman...change is coming with or without them!
